HONDA Report Essay Example

HONDA Report Essay Introduction. Soichiro Honda was born on November 17, 1906, in Hamamatsu, Shizuoka, Japan. He was a racer, a businessman, and a manufacturer. He dreamed of a better way of making piston rings, founded a small company, and began production. He was also a Japanese engineer and industrialist, and founder of Honda Motor Company, Ltd, which is a Japanese multinational corporation primarily know as a manufacturer of automobiles and motorcycles. Headquartered in Japan, Honda Motor Company is one of the major producers of quality motor vehicles around the world. Honda Motor Company is by far the worlds biggest motorcycle maker since 1959. Hondas quality, innovation and reliability have made it one of the most sought after car brands in the world. Its major car models such as Accord have occupied the leadership position in global sales for years now. Honda cars are also renowned for their fuel efficiency and have a loyal customer following all around the world. Hondas leadership position is sustained due to its enormous focus on RD, quality and innovation. Along with Toyota, its major competitor, Honda has ruled the US markets with its uccessful models and captured market share of American manufacturers such as GM and Ford. This success turned Hondas focus to another dream, the American Dream, and the company also moved away from other companies who relied upon distributors to sell their bikes when the company set up its headquarters in the west coast of America. Company overview 0 Honda has grown to become the worlds largest motorcycle manufacturer and one of the leading automakers. We will write a custom essay sample on HONDA Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on HONDA Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on HONDA Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Honda develops, manufactures and markets a wide variety of products ranging from small general-purpose engines and scooters to pecialty sports cars, to earn the Honda Motor Company an outstanding reputation from customers worldwide. The Companys business is carried out through four segments: The Two-Wheel segment manufactures two-wheel vehicles All-terrain vehicles (ATVs) Personal watercrafts And other related products. The Four-Wheel segment offers four-wheel vehicles and other related products. The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963. He was produced as a conventional rear wheel drive pickup truck, a flatbed with folding sides, and as a covered van. But, Hondas major car models include its best selling Accord, Civic, CRV, Hybrid car Insight and its luxury range of cars under the Acura brand. The Accord automobile followed in 1976, the same year that American Honda released its first automatic transmission motorcycle, the CB750A. The Honda Civic is a line of subcompact and subsequently compact cars. On the automotive side, Honda became the first manufacturer to finish first, second and third in the Motor Trend Import Cars of the Year selections. The word ? « civic ? » means of, or relating to a citizen, a city, citizenship or civil affairs. As its name suggests, the Civic incorporated Hondas wish to create a car for all people, a car for the world. The Financial segment in engaged in the provision of financial and insurance services. The General-purpose and Others segment is engaged in the manufacture of general-purpose products and its related products. Headquartered in Tokyo, the Company has over 400 subsidiaries and over 100 associated companies in Japan, North America, Europe, Asia and other districts. It is essential that Honda Motor Company focused on making its cars more fuel- efficient. To make this idea work, Honda will need to spend heavily on continuous research and development. Such R process is an on-going activity at progressive and innovative organizations like Honda. Hondas engineers will need to think out of the box and come up with innovative technologies that can really set apart Honda from its compet itors. Focusing on high HP-to-weight ratio engines and environment friendly hybrid vehicles will help the company to protect its market share in the future. For example, the two seated Insight model, which derived its power from a ombination of a 3-cylinder gasoline engine, and a large battery pack providing power-assist during acceleration was a good start. Another innovation is the use of ethanol as an efficient and more environment friendly gas substitute. Honda Motor Company needs to create new models or redesign existing models to be more friendly and geared for comfort of the older generations, such as the baby boomers. This comfort should be teamed with a fashionable look, as baby boomers dont want to be reminded of their aging bodies. To come up with this range of product mix, Honda will need to make significant capital expenditure. However, this strategy can be dangerous as Honda might lose its focus. In an effort to capture this segment of the marketplace, Honda might lose its quality and strategic focus. However, if this option is pursued, Honda will need to raise capital in the form of equity as well debt in a suitable combination to fund this capital expenditure. 0 Honda is already expanding their U. S. production, today, 80% of the 1. 3 million cars Honda sells in North America are made at North American factories, and the parts in Hondas American cars increasingly come from local suppliers. Honda plans to increase its production from the current 1. 4 million units a year to 1. 62 million units within a year. This new growth should be put in areas where the cost of living is relatively low. This will ensure that Honda can pay workers fair wages for the area. Creating a loyalty to American made products is no t the only reason that Honda needs to expand its local production levels. Since over 70% of revenue for Honda is gained in America, it is important to make the vehicles where or close to where they are sold. With the ever-changing exchange rate between the United States and Japan, local production gives Honda stability. This helps Honda to be much more resistant to exchange fluctuations, says Satoshi Aoki, senior managing director at Honda in To Conclusion Unlike other global businesses that see size as the key to survival, Honda embraces the ideal that even as Honda operations expand around the globe, they want to maintain the qualities of a small company that is close to its customers. The ability to produce a worthwhile product with the speed, flexibility and efficiency of a small company and the essential elements of a large company global reach and echnological strength, is what drives them into the future and will continue to help them strategize their global efforts. Hondas global strategy is very simple put cost-effective plants in areas that best meet the needs of local customers. They integrate plants into markets with a Small Born manufacturing strategy, starting small and then expanding as local demand increases. This thinking has helped them establish more than 100 factories in 33 countries, an approach that allows Honda to achieve efficiency and profitability, even at low production volumes.

Visitor Management at the National Gallery †Trafalgar Square, London The WritePass Journal

Visitor Management at the National Gallery – Trafalgar Square, London Visitor Management at the National Gallery – Trafalgar Square, London ). 3. Standards of Customer Care An essential element of the visitor management strategy for any British organization is agreeing to undertake certain standards of customer care through the advent of the National Code of Practice for Visitor Attractions where managers of these facilities agree to undertake certain standards with regards to high standards of customer case, courtesy, appropriate maintenance to ensure visitor safety, adequate visitor facilities, prompt enquiry response time and access for disabled persons or those with special needs (such as the visually or hearing impaired). Not only does this include customer care at the facility itself, but also in being able to access the facility through the use of adequate signage, welcome and access facilities. Therefore customer care is both a logistical and judgmental concern (Shackley, 1999). In addition to standard customer care which include adequate gallery staff members, availability of information and courtesy, the National Gallery places this access as a foremost concern of a visitors experience in the gallery and undertakes these standards of customer care in a number of different ways. In terms of external logistics, there is adequate signage from all the surrounding transport facilities, as well as the nearby attractions leading to easy directions from those attractions to the National Gallery. Arguably however, this is less of a concern since the gallery is itself in Trafalgar Square. The gallery offers special facilities for blind and partially sighted visitors through providing Braille information, descriptive folders, events particularly for these visitors and in the exhibitions themselves. The gallery further makes provisions for assistance dogs. For visitors with mobility disabilities, there is adequate access through the entire gallery, as well as nearby o ff-street parking and seating available throughout the entire gallery. For deaf and hearing impaired visitors there are British Sign Language interpretive discussions on the paintings, audio guides and in the case of exhibition videos and films, subtitles on all materials (NG Website, 2012). In this way therefore, the National Gallery ensures that these levels of customer care are adhered to. 4. Ensuring Visitor Satisfaction Ensuring visitor satisfaction is obviously the primary goal of a visitor management strategy and ensuring this is based on a complex set of factors for consideration of the management. Value for money and customer experience is essential to this, therefore ensuring that visitors feel that they are getting the most from the cost of their experience is essential. The National Gallery does not ask a standard entrance fee from visitors, however does ask a nominal amount for a comprehensive floor plan of the gallery, as well as for the special exhibits. This ensures that general visitors to the gallery have access to a sufficient proportion of the gallery and are experiencing high levels of visitor satisfaction without being excluded from the main attractions in the gallery. There are optional visitor guides, audio guides and descriptive folders available for further information, however the base information provided free of charge is sufficient to ensure visitor satisfaction. Avoiding bottlenecks and queues in the National Gallery is a particular point of concern and to the extent that the gallery has been able to avoid these, it has taken certain measures such as positioning the popular exhibits in larger rooms where there is more space for visitors to access the paintings, as well as placement within the rooms themselves. The gallery has ensured that these paintings are placed in a certain way so as to ensure more people can access them. These paintings are also not placed close together, to avoid crowding around one particular piece. In conjunction with this, high volumes of people present a security concern for visitors which is an important aspect of visitor management (Shackler, 1999) and to this extent the gallery has a state of the art security system with video surveillance of the whole gallery, as well as adequate security staff throughout and a staff member in every room of the gallery (NG Website, 2012). References National Gallery Website (2012) [online] Available on: www.nationalgallery.org.uk [Accessed 28 November 2012] Schmenner, R. (1995) Service Operations Management. Prentice Hall: NJ Shackley, M. (1999) Visitor Management in Leask, A. Yeoman, I. (eds) ‘Heritage Visitor Attractions: An Operations Management Perspective’ London: Thomson Learning

Political Communication in the Electronic Age Essay

Political Communication in the Electronic Age - Essay Example Few people write letters or read the newspapers anymore as these are seemingly archaic methods of communication and have the added disadvantage of costing money, regardless of how little this sum might actually be.   â€Å"Nowadays, we think nothing of emailing our aunts in Germany and getting an answer back within minutes, or seeing the latest streaming video full of up to the minute news† (Boswell, 2006).   Neither letter-writing nor newspaper delivery can provide the instant information that is today essential for businesses in the modern world to compete effectively and simply a fact of life that is taken for granted for most in the developed world.   This fact alone has changed the way in which the politicians of the world must reach out to their constituency if they expect to gain support.   People, the public at large as well as politicians, are now turning to alternative forms of receiving information, such as blogs, video blogs, webcasts, chatrooms and listser vs.   However, this introduces new challenges in determining just how to determine credible sources from noncredible and just how far the internet should be allowed to go in terms of free speech and expression.   Decency, censorship, free speech, ethicsOne of the controversial aspects of the internet and instant posting is that the internet provides a means of gathering news that has not necessarily been filtered through the many regulations and restrictions imposed by national or state boundaries.   This is primarily due to the fact that the internet itself is not regulated.

The growth and impact of 'temporary' employmen Research Paper

The growth and impact of 'temporary' employmen - Research Paper Example Department of Labor 1). The current paper hereby aims to present the growth and impact of temporary employment in the U.S. through initially providing a brief historical overview of temporary employment, prior to presenting current statistics on the subject. The causes and effects of temporary employment on the plight of employment condition in the country would also be examined, prior to a concluding portion would wraps up the points that were discussed. Recent economic difficulties in the country and all over the world have affected the tenure, status, and working conditions of the labor force. There are rampant news that reveal increasing levels of unemployment globally and more workers seeking temporary and part-time employment to be able to support a variety of needs. According to Villarreal and Swanson (2011), aside from economic factors that influence the rate of employment, the concerns about future imposition of taxes and the costs of health care in the country preclude optimistic growth potentials for supporting and sustaining permanent employment. As such, greater numbers of people seeking employment resort to part-time jobs and temporary employment. The characteristics of benefits eligibility for temporary employees have been explicitly indicated by DOL, to wit: â€Å"Temporary employees are eligible to earn leave and are covered by Social Security and unemployment compensation, but do not receive the other fringe benefits provided to career civil service employees. Current law allows temporary employees to purchase health insurance after they have one year of temporary service, but the employee must pay the full cost with no Government contribution. Employees are not eligible for coverage under the Federal Government Life Insurance program or the Federal Employees Retirement System† (U.S. Department of Labor par. 2). Thus, the disparities between a permanent from a temporary employee

The advantages and disadvantages of stratgy alliance Essay

The advantages and disadvantages of stratgy alliance - Essay Example This is achieved through various strategies including forming joint ventures, licensing etc. for example, in Pharma industry, firms tend to issue licenses in various different markets where they may not have the direct physical presence of their manufacturing and selling facilities but their brands may be selling into those markets through licensing and distribution of their products. 3) Forming Strategic alliances provide organizations to create synergies for each other so that resources can be better utilized at their most feasible cost to the organization. By utilizing the more efficient resources of other organizations, firms tend not to achieve only the synergies but also a chance to effectively utilize and take advantage of the resources of their strategic partners. 4) Making Strategic alliances at the global level provide opportunity to the firms to transfer distinctive competencies. As discussed above that the organizations in order to expand and realize it’s potentially, try to take advantage of the distinctive competencies of their strategic partners. 5) By making strategic alliances, organization tends to obtain more access to the capital. Since associating themselves with the firms that have more access to the resources therefore can provide organizations a better and more liquid form of financial resources to tap. (Rushika) 6) Alliances help organizations to exploit vertical markets. By doing so the organizations tend to align themselves vertically also in order to ensure various strategic options. These options can include securing the strategic flow of raw materials to the organization, effective flow of technology and labor etc. (Casseres) 7) Making alliances allow firms to develop new technologies. Since with the help of alliances, firms tend to utilize the services of each other and hence the technologies therefore it provide firms an opportunity to develop new

Strategic marketing management for Boots in the UK

Strategic marketing management for Boots in the UK Boots is a leading UK retailer, selling health and beauty products through its chain of Boots the Chemists stores. Around half the Boots brand products are developed and manufactured by the company. In this case the company is in control of the entire supply chain. From its foundation in 1849 Boots has always believed in and practiced what is today known as Corporate Social Responsibility. The company is proud of this heritage and its strong sense of social responsibility. Today it is reflected in values and behaviours and made explicit in the company statement of business purpose. We seek to respond to the legitimate concerns of our stakeholders whether they be in the marketplace, the workplace, the communities in which we operate or the environment that affects us all. Marketing Strategy Options. Boots is a member of Alliance Boots, an international pharmacy-led health and beauty group. Our purpose is to help our customers look and feel better than they ever thought possible. Our customers are at the heart of our business. Were committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products only at Boots, with great value our customers love. Our people are our strength and they tell us that Boots is a great place to work. We are always be the employer of choice, attracting and retaining the most talented and passionate people.The strategy is to focus on its two core business activities of pharmacy led health and beauty retailing and pharmaceutical wholesaling and distribution, while increasingly developing and internationalising our product brands to create a third dimension. growing the core businesses in existing markets,continuing to deliver productivity improvements and other cost savings,pursuing growth opportunities in selective new high growth markets and launching our product brands in new markets. This strategy is underpinned by our continue focus on patient or customer needs and services selective partnerships and our strong financial diciplines.we are commited to providing exceptional customer and patient care be the first choice for pharmacy and healthcare offer innovative products only at Boots,with great va lue our customer love. Pharmacy-led health and beauty strategy : Boots is the largest pharmacy chain in Europe with an excellent reputation for differentiated health and beauty products and customer care.Our strategy is to develop Boots into the worlds leading pharmacy-led health and beauty retail brand,focused on helping people look and feel their best. The key steps we are taking in the uk to execute our strategy are:- -Making Boots more convenient and accessible for our customers. -Developing our people to be at their very best for our customer -Improving our customer in store shopping experience -creating a compelling multi-channel health and wellbeing consumer offering -Increasingly differentiating our product offering -Continuing to provide customers with excellent value -Opening new stores in markets where Boots is already well established -Developing new store in markets where Boots is already well established -Developing country specific Boots branded trading formats to meet local needs. Marketing strategies options: Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy. A brief description of the most common categorizing schemes is presented below, Strategies based on market dominance In this scheme, firms are classified based on their market share or dominance of an industry. There are a number of ways of categorizing these generic strategies. Typically there are four types of market dominance strategies: Leader Niche Follower Challenger Porter generic strategies: Michael Porter assessed strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the breadth of market penetration while strategic strength refers to the firms sustainable competitive advantage. He felt three types were important: Market segmentation Product differentiation Cost leadership Innovation strategies:- This deal with the firms rate of new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation. There are three types: Close followers Late followers Pioneers Growth strategies:- In this scheme we ask the question, how should the firm grow? There are a number of different ways of answering that question, but the most common gives four answers: Diversification Intensification Vertical integration Horizontal integration Aggressiveness strategies: This asks whether a firm should grow or not, and if so, how fast. One scheme divides strategies into: Holding Building Harvesting Warfare based strategies: This scheme draws parallels between marketing strategies and military strategies. There are many types of marketing warfare strategies, but they can be grouped into: Flanking marketing warfare Defensive marketing warfare strategies Offensive marketing warfare strategies Keys to Success: An analysis of successful partnerships has identified common features. These include: Project delivery focused on addressing local requirements over a sustained period of time. Likely to include issues as varied as access, car parking, addition to their local Business Rate, to pay for additional services. Where there is a majority vote in favour, all businesses are required to pay. The genuine commitment of the Local Authority (both at senior officer and political level) Adequate funding identified from a broad base of supporters/ sponsors and other sources A Business Plan and a programme of projects endorsed and funded by the partners A robust, inclusive partnership that represents a genuine cross-section of all the elements of town centre activity. A management structure with clear accountabilities to deliver the Business Plan and to monitor and evaluate progress A realistic, achievable vision for the centre that identifies the necessary steps required for its delivery The precept is gathered by the Local Authority but passed to a business-led local partnership to manage and deliver the BID Business Plan. Support available from Alliance Boots, Corporate Affairs: 1. Links and contacts to a broad range of external organisations that can assist with sourcing information and practical support. 2. An additional programme is facilitated by Boots UK for those sites currently without an effective local partnership, but wishing to establish one 3. The Company continues to support the core funding of 100 Town Centre Management initiatives. A twice-yearly Induction Programme is provided by Boots UK (at no charge to ATCM members), for newly appointed Partnership Managers. The programme focuses on the key issues that challenge partnerships and offers help to successfully resolve them 4. A series of short briefing papers have been prepared that store managers and town centre managers can receive upon request. These include; à ¢Ã¢â€š ¬Ã‚ ¢ Developing a Retail Crime Partnership à ¢Ã¢â€š ¬Ã‚ ¢ Participating in Working Groups and Steering Groups à ¢Ã¢â€š ¬Ã‚ ¢ Business Improvement Districts what are they à ¢Ã¢â€š ¬Ã‚ ¢ Influencing Car Park Provision à ¢Ã¢â€š ¬Ã‚ ¢ Developing Christmas à ¢Ã¢â€š ¬Ã‚ ¢Business Improvement Districts lessons learnt à ¢Ã¢â€š ¬Ã‚ ¢Preparing a Business Plan à ¢Ã¢â€š ¬Ã‚ ¢Broadening the Base of Business Engagement membership services à ¢Ã¢â€š ¬Ã‚ ¢ Funding à ¢Ã¢â€š ¬Ã‚ ¢ Marketing and Promotion. Launching an effective campaign to promote your centre à ¢Ã¢â€š ¬Ã‚ ¢ Business Improvement Districts key criteria necessary for Alliance Boots support à ¢Ã¢â€š ¬Ã‚ ¢ Sunday/extended Trading hours 5. Advice and guidance to store managers and Town Centre Managers, via contact details on page one of this brief Development of Boots Corporate Social Responsibility Strategy: The launch in 2004 of a new CSR strategy has enabled Boots to develop a framework to integrate sustainable development holistically into all areas of operations covering the sectors of: Workplace Marketplace Community Environment This strategy ensures that sustainable development is integrated effectively across the organisation and underlines Boots commitment to social responsibility as a business value. Progress is reviewed quarterly and reported to the Corporate Social Responsibility Action Group chaired by the Group Operations Director. In addition the Board Social Responsibilities Committee chaired by a non-executive Board Director reviews consistency against operational planning on a quarterly basis. Within these sectors are a total of 21 focus areas. For each one a review was undertaken to benchmark against similar organisations, analyse strengths, weaknesses and identify opportunities for improvements. From this our ambition and annual targets have been developed Targets and progress made in meeting them is reported annually and made publicly available. Porters 5 forces analysis: Competitive rivalry All the other retailers have different competitive advantages. The other factors which compete with the Boots bank is different banks and building societies The retail market is filled up with high competitors as more and more companies are trying to step into the Health Beauty industry Boots reach in different stores allows it to reach large number of customers. Barriers for entry Local knowledge is required for a new business in order to establish, which is highly difficult for new firms to replicate. Barriers to entry is high due to a number of factors: Secondly, company in retail sectors are increasing, which itself means there is very less chance for any new entrances. Firstly, company looking to set up its business in UK requires lots of investment, brand development, which takes years to establish. Threats of Substitutes The only major threat of substitute is an internal industry threat, wherein one supermarket can lap up the business of other supermarkets. The threats for newcomers or substitutes is less, as the consumers views that as a necessity, especially in the developed world. The retail market is always trying to look around for new innovations with respect to Health Beauty products, alternative businesses. As a result of which it is difficult for substitution. Buyers power During the time of recession consumers wants are taken into more demand, thereby increasing their power. Because of the presence of too many competitors in the retail Health Beauty sector selling the same product, buyer power is high in the industry. Supplier power Suppliers in itself is huge company providing products to the supermarkets. If the products are not sold, consumer will shift loyalties, making suppliers more powerful. And also when the products do not reach the supermarket, sales do get affected hugely. Developing Tools and Processes: The company has formal processes for all new product development and introduction. To integrate sustainable development criteria consistently across our product range new and revised tools and processes were introduced. Mckinsey growth pyramid It is similar to that of market matrix. This model argues that business should develop their growth strategies based on: Growth skills Privileged assets Operational skills Privileged assets The model outlines seven ways of achieving growth, which are: New product and services A combination of market matrix and diversification strategy-by developing and marketing new products. Some of these can be sold to the existing customers who trust the business but new customers would require more persuasion. Existing products to new customers Taking the current customers as a base, the objective is to find entirely new products that these customers may buy, or else start to provide the products the existing customer is buying from the competitors. Existing products to existing customers The lowest-risk option; try to increase sales to the existing customers; which can be done by increasing the frequency of purchase and maintaining customer loyalty. New competitive arenas This option requires a business to think about opportunities to integrate vertically or consider whether the skills could be used in other industries. New geographies In this businesses are encouraged to consider new geographical areas into which to sell their products. Geographical expansions is one of the most powerful option for growth-but also one of the difficult ones. New delivery approaches This focuses on the use of distribution channels as a possible means of growth. Are there any ways in which the products can be sold using the current or new emerging channels which may boost sales? New industry structure It considers the possibility of acquiring troubled competitors which can be done through a general acquisition program. TASK2 MARKETING ENVIRONMENT Using of PESTEL analysis, marketing mix elements can be produced to contribute the goals and values of Boots, after analyzing the current marketing environment. PESTEL analysis: PESTEL ANALYSIS (Political, Economical, Social, Technological, Environmental, Legal)The PESTEL analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business.. The PESTEL analysis headings are a framework for reviewing a situation, and can also, like SWOT analysis, and Porters Five Forces model, be used to review a strategy or position, direction of a company, a marketing proposition, or idea. Its an external factor. PESTEL is used to assess the market for a business or organizational unit. A PESTEL analysis is a business measurement tool. A PESTEL analysis measures a market; a SWOT analysis measures a business unit, a proposition or idea. Considering each factor individually :- Political European/international legislation international regulations government term and change regulatory bodies and processes current legislation home market government trading policies funding, grants and initiatives Economic The UK has been in recession since August 2009 with two successive quarters of decline , affecting the economical factors nationally and globally. general/ product specific taxation issues customer/end-user drivers overseas economies and trends home economy situation/ trends specific industry factors market routes and distribution trends Social Factors including the demographic changes, the way people live, work and think and cultural aspect of the place, affecting customer needs and the potential markets demographics consumer attitudes and opinions lifestyle trends advertising and publicit .media views consumer buying patterns brand, company, technology image ethnic/religious factors Technological It includes RD, computerization, technology incentives and rate at which technology changes. These changes affect the cost and quality of the product motivating for improvement. competing technology development research funding intellectual property issues consumer buying mechanisms/technology maturity of technology associated/dependent technologies manufacturing maturity and capacity technology access, licensing, patents replacement technology/solutions information and communications innovation potential technology access, licensing, patents technology legislation Environmental Boots uses the carbon foot printing tool in their farms which says about the total amount of greenhouse gases caused directly and indirectly in the making and transportation of that product climate Weather climate change .. Legal The cost of production and operation and effect on employees working in Boots was affected when government increased the labour wages by 15%. It also follows legal factors like no child labour, special consideration for disables ,etc. health and safety law employment law antitrust law discrimination law consumer law Globalisation:- After considering all the above factors Boots should put plan and put down proper strategies before entering the global market and also reviewing the progress on regular basis , so as to make the necessary changes. Following are the areas which should be consider by the organisation: Well planned Strategies to develop the profit and to attain long term goal Know clearly the goals , objectives and targets with a regular follow up. Organisation should identify and assess their product in the market need to plan strategically as well as operationally market growth using the PESTEL analysis. logic, self-discipline and to operate systematically SWOT analysis STRENGTHS Strengths Weaknesses Strong Brand Equity Low profitability Store Network Lack of International Presence Opportunities Threats Store expansions in UK Intense price competition Expanding product offerings High regulatory oversight WEAKNESSES Declining Reputation Boots is only presented in UK. Therefore there can be an issue if the company wants to have growth in the retailing Health Beauty Division sector. OPPORTUNITY Online sales are a great opportunity for future growth. Staff which works at Boots are essential buyers, administrators, systems designers, finance workers and so on all are part of the whole team that must work together to make things operate smoothly and efficiently Boots alternative business, investing in properties can have major growth in the future. THREATS As a result there needs to be investment related to environmental and green issues. Boots operations have become a topic on various issues like environmental, planning and other factors. Conclusion It is important to recognize that sustainable development is a journey of continual improvement. The processes and tools we have developed are under continual review and refinement. Some of our priorities for the immediate future include: Extending and adapting the risk assessment model for use in other business functions. Developing product sustainability benchmarking Building sustainable development criteria into brand and departmental key performance indicators. Understanding the climate change impacts of products. Developing strategies for consumer information on sustainable development issues. In short Boots UKs views sustainable development as a Holy Grail given the scale of the challenge, the complexity of our business and the pace of change. But we know that it is a key differential for Boots UK, that we are leading the way on many of the issues, and it is no less than what is expected of us by our customers and wider society. Journals/Magazines European Journal of Marketing (Emerald Group Publishing) Campaign ( Haymarket Publishing) Admap ( World Advertising Research Centre) Revolution ( Haynet) Journal of Consumer Behaviour ( Academy of Marketing Science) Marketing Intelligence and Planning (Emerald Group Publishing) Marketing Business (The Chartered Institute of Marketing Magazine) Journal of the Academy of Marketing Science ( Academy of Marketing Science) Marketing Week (Centure Communications Ltd) Websites http://www.boots-UK/Media/PDFs/CSR/2BCE_AWARDS_Paper_v3_general_release.pdf http://www.boots.com/en/Help/About-Boots.com/ http://media.wiley.com/product_data/excerpt.PDF http://en.wikipedia.org/wiki/PEST_analysis http://www.businesspme.com/uk/articles/marketing/6/Types-of-marketing-strategies.html http://www.chicagoexec.net/chicago.nsf http://www.boots-uk.com/Our_Group/Alliance_Boots_Board.aspx http://strategy-guide.blogspot.com/2006/03/mckinsey-growth-pyramid The Strategic Marketing Process

Suffering and Injustice in the Opening Chapters of Charlotte Brontë’s J

Suffering and Injustice in the Opening Chapters of Charlotte Brontà «Ã¢â‚¬â„¢s Jane Eyre At the time the novel Jane Eyre was written, it was very difficult for women writers to have their books published. Charlotte Brontà « was very aware of the problem, and cleverly changed her name to Currer Bell so the book would be accepted. Luckily for Charlotte, her novel Jane Eyre was published in October 1847, and since writing this novel, Charlotte Brontà « has become very popular, and a classic author. The Victorian era was a time of great social division between the rich and the poor, and this is shown in the novel by the description of certain characters for example Bessie – the poorer class, and Mrs. Reed – the richer class. The poorer classes and working classes were made to work in very dangerous conditions and were paid very little. In contrast, many of the upper classes did not have to work, and some of them employed the poor to work for them. Many of the poorer families lived cramped together in very small houses, where as the rich lived in huge, very comfortable homes. This background of injustice is made clear in the book, as Charlotte Brontà « wanted to highlight what life was like for Jane Eyre, the Reed family and servants like her character Bessie who worked in the wealthy house in Victorian times. Charlotte Brontà «n seems as though she feels quite strongly about these issues - both of Charlotte’s elder sisters died in 1825 in circumstances that have great importance for the story Jane Eyre - and is trying to convey to the readers of her book the many injustices and extremes in Victorian society. Charlotte Brontà « wrote the book Jane Eyre in first person narrative so we can feel Jane’s outmost thoughts, opinion... ...e character of Jane Eyre, and if she had been the slightest bit different I would not have this opinion of her. At parts she has made me laugh, and other parts brought a tear to my eye. I feel for her, as she does not have any family, and because of this has suffered greatly. From the way Charlotte has evoked Jane’s feelings, the reader is able to understand what it is like, and the emotions you feel. Jane Eyre is a very determined ten-year-old girl with a great personality, and Charlotte Brontà « could not have used a better character on which to base the novel. She is definitely my favourite character in the book, mainly because of her determination and pride. The book of Jane Eyre has many life changing decisions, and I have sometimes wondered if it was me that had to make those choices, whether they would have been as successful as they were for Jane.

Life on the Arabian Peninsula

The Arabian Peninsula By: Minali Prasad Due Date: December 7, 2011 Class Color: Sapphire Table Number: 5 There are four different types of environments in the Arabian Peninsula. Three-fourths of the Arabian Peninsula is desert. The desert has plains and plateaus. Temperatures can reach up to 120 °F or drop down to below zero. There is 3 to 4 inches of rain per year with many droughts. Flash floods are caused by the annual rainfall. The desert has many oases. Oases result in plants, shade, and water. An oasis begins when water deep underground travels to the surface. The soil around and oasis is very fertile, so it produces plant life like grass and shrubs. Oases range from a few acres to expansive areas. The water is beneficial for farmers as they can grow their crops there as well as trade them. The coastal plain is surrounded by the Red Sea, the Arabian Sea, and the Persian Gulf. The coastal plain varies from 5- 40 miles from the heart of Arabia. There are many cliffs along the shore. The damp, moist air is the result of regular rain. Sometimes, water fills the riverbeds that intercept the coastal plains. Farmers grow crops on the coastal plains. Traders also benefit from the coastal plains because there are seaports. The mountain ranges line the western edge of the Arabian Peninsula. Their altitude is from 1,000 feet to 12,000 feet high. The mountains have 20 inches of rainfall each year because of moist winds from the Southern Ocean. The mountain ranges stay cool by rain and elevation. Winter brings frost and fills the riverbeds with water. Farmers use dams and irrigation systems to help grow their crops. | Muhammad was a prophet which meant he was a messenger of God. Muhammad was important to Islamic faith because he introduced the belief in one God, also alled monotheism. Before Muhammad, people living in the Arabian Peninsula were polytheists which means they believed in more than one God. Muhammad was born in Mecca, a town that grew wealthy off of trade. At that time, Arabia was only united by culture, mostly language. Multiple families ruled the city whereas clans could only live in the city of Mecca. Mecca was a popul ar destination for pilgrimages. Arabs either lived in the cities or the deserts which was ruled by tribes. Muhammad’s tribe was Hashim. Hashim took notice of his birth since his father had died. Muhammad’s mother sent him to live with wandering nomads who taught him Arabic traditions. At age six, Muhammad returned to the city, but soon his mother died. After his grandfather’s death, Muhammad was left in the care of his uncle, Abu Talib. During his childhood, Muhammad raised his family’s sheep and goats. Later, at age twelve, Muhammad experienced place farther out than the deserts on a trading journey with his uncle. As a result of his numerous trading journeys, Muhammad became a merchant. He was described as â€Å"trustworthy†. Fifteen years later, Muhammad was notified, by the angel Gabriel, that he was the messenger of God. Khadijah, his wife, convinced him convert others to the religion of Islam. Though most people believed him, some clans rejected his faith and boycotted the Hashim clan. When it became too dangerous, Muhammad moved to Yathrib on a journey called hijrah. Yathrib was renamed Madinah. Makkans tried to siege Madinah but failed. In 632, Muhammad traveled on his last pilgrimage to Mecca and gave his Last Sermon. Muhammad was important to the Islamic faith because he united Arabia with religion, set an example for Muslims on how to live and introduced Islam into Arabia. | The â€Å"five pillars of Islam† are the five basic rules of worship for the Islamic faith. These ideas are faith, prayer, charity, fasting, and making pilgrimages to Mecca. Muslims today still follow the five pillars of faith. The first pillar of Islam is Shahadah. Shahadah is the declaration of faith in which Muslims identify themselves as monotheists. They also declare that Muhammad was God’s messenger. People pledge to believe in God and submit to him. Muslims also believe in angels and other creatures like them. Angels are perceived to do God’s work. The second pillar of Islam is Salat. Salat is daily ritual prayer. Muslims show their religious discipline, spirituality, and closeness to God through salat. Muslims five times a day and are called to prayer by a muezzin. Before entering a mosque, Muslims wash their arms, face, hands, and feet. Inside a mosque, an imam leads them in prayer. While praying, people face the direction of Mecca. A person may pray anywhere they like. The third pillar of faith is zakat which is giving to those in need. Muslims believe almsgiving discourages greed because they give 2. 5% of their earnings to â€Å"purify† themselves. Zakat was used for construction of public property. Today zakat is used for soup kitchens, clothing, shelter, orphanages and hospitals. An individual decides what the money is used for and where it goes. The fourth pillar of Islam is siyam or fasting where you do not eat or drink from dawn to dusk. Muslims show siyam through Ramadan. Ramadan is the ninth month when Gabriel told Muhammad he was a prophet. During Ramadan, Muslims begin fasting when a white thread can be identified next to a black thread. To break a fast, Muslims eat food like dates and pray where they hear parts of the Qur’an each day. Ramadan teaches fasting and kindness. Eid-al-Fitr is a celebration that marks the end of Ramadan. The fifth pillar of Islam is hajj where a Muslim makes a pilgrimage to Mecca on the twelfth month. A person does so once in their life. Wearing white, Muslims circle the Ka’ba seven times. Later, they visit sacred sites like the Zamzam spring, Plain of Arafat, Mount Arafat and Mina. Pilgrims end with a celebration that lasts for four days. They sacrifice sheep or goats to God. This celebration is known as Eid-al-Adha. | The Arabic language emphasized learning. Even Muhammad himself declared that â€Å"The ink of scholars is more precious than the blood of martyrs†. Scholars from places like Europe, North Africa and the Middle East came together and cooperated to build on their ideas. Early Muslim rulers built places of learning for the students like schools, colleges, and libraries. For example, Caliph al-Ma’mun established the House of Wisdom in the city of Baghdad. This happened in 830. Scholars translated texts there. Those texts were from Greece, India, China, and Persia. There was also a House of Wisdom in Cairo which served for the purpose of scholars. This building opened in the tenth century. Another example is the famous library in Cordoba, Spain which has over 400,000 books. Some texts studied by scholars were those of Greek philosophers like Plato and Aristotle. Muslim scholars tried to use reason and logic. An Arabic philosopher tried to combine reason with faith like Christian scholars but failed because he couldn’t prove there was a possibility of someone resurrecting on judgment day. Ibn Sina was a Persian philosopher who gave evidence that the soul of a creature was immortal. This philosopher influenced other scholars in Europe. Ibn Sina though that God was the source of knowledge and that truth could be extracted through reason and revelation. | Muslim scholars made theories about the evolution of animals like al-Jahiz. Zoology is the scientific study of animals. Muslims started the first zoos. They were also advanced in astronomy. With astronomy, people used compasses and astrolabes to locate the direction of Mecca. Another example of Muslims using astronomy is that astronomers figured out the exact times to start and end Ramadan. Astronomers also discovered that the Earth rotated. They inquired whether the Earth was the center of the universe. Muslim scholars were very curious about their universe. Muslims also made advancements in technology. They made dams and aqueducts like the Greeks to provide water for their cities. Remodeling the old irrigation systems, canals, and wells, they built new and sturdy ones. Muslims brought water from canals and reservoirs with water wheels. The land used Muslims is dry so this was very beneficial. In mathematics, Muslims worked with ideas from India and Greece. In fact, algebra was created by Al-Khwarizmi â€Å"father of algebra† His texts re now one of the most important today. Arabic numerals also came from one of Al-Khwarizmi’s books. Arabic numerals were used for business and trade. Muslims also learned fractions and decimals from an Indian scholar. Muslim scholars emphasized the concept of zero. Zero means â€Å"something empty†. Algebra, Arabic numerals and â€Å"zero† are still used today. Muslims learned medicine from Greeks, Mesopotamians, and Egyptians. There were many hospitals in the Muslim communities. Doctors had many ways to cure the sick and treat the wounded patients. The patients were treated with a balanced combination of drugs, diet, and exercise. Pharmacists made medications for the doctors to use. Pharmacists made different types of medications such as drugs for pain, antiseptics for infections and ointments for wounds. Surgeons did operations on the patients such as amputations, taking out tumors and removing cataracts. Some famous physicians were al-Razi and Ibn Sina. Al- Razi discovered that a bacterium is the cause of infections and Ibn Sina was called the â€Å"prince of physicians† because he wrote a book about the treatment of diseases. | Muslims had a unique style of architecture. One of the buildings that they created was the mosque. Mosques had towers called minarets which had a small platform like a deck so the muezzin could call Muslims to prayer. Outside of the mosque was a fountain in which Muslims could perform their washing of arms, face, hands, and feet. The prayer room was located inside the mosque where worshippers prayed, facing mihrab (niche to show the direction of Mecca). An imam led the prayers. There were many designs of mosques that showed the religious and artistic side of the Muslim community. The four types of art in the Muslim community were geometric and floral design, calligraphy, textile and music in Muslim Spain. Muslims were famous for their art that was used for decorative purposes. Muslims did not have pictures of humans and animals because they thought only God had the right to create something â€Å"alive†. Artists used shapes, patterns and geometry to make decorations. Decorations were also used on household items. Arabesque was a type of decoration where nature like leaves, and flowers, was painted onto many surfaces. Artists also used shapes like polygons in their art. The next type of art was calligraphy (the art of beautiful writing). The Qur’an was copied in calligraphy because Muslims thought calligraphy was beautiful enough to write the words of God. Calligraphers used tools such as bamboo and ink to create calligraphy. Calligraphy was used on pottery, tiles and swords. The third type of art was textiles. Textiles are manufactures clothes. Textiles were important trade items. The types of textiles were wool, linen, silk, or cotton. The fabrics could be embroidered or dyed. Importance and rank was used to indicate through clothes. The last form of art was music in Muslim Spain. Music centers were scattered all over the Islamic community but the music in Cordoba, Spain combined the cultures of Islam and Spanish to make their very own style. Ziryab started the first conservatory where musicians learned from him. Songs were important in Muslim Spain’s culture. There were song about love, nature and accomplishments of the empire. Muslim Spain’s music used instruments like drums, flutes and lutes. | The Crusades were a series of wars launched against Muslims by European Christians. The reason behind the Crusade was to capture Palestine or the city of Jerusalem. Palestine was being ruled by the Seljuk Turks, which was a developing empire. Afraid that their strength may one day become too great to overcome, the emperor Byzantine asked Pope Urban II what to do, and he suggested they start a religious war to capture the Holy Land and destroy the Seljuks. Christians fought with Muslims against Jews and other Christians. Their goal was to win the Holy Land. The Crusades took place in Europe, North Africa, and the Middle East. Though Christians suffered through many hardships during the Crusades, they also gained from the war. Kings had to tax the people to pay for those who had fought in the Crusades. Feudalism among Christians ended because the monarchs grew powerful as the knight had to leave for war. The Crusades changed the way of life for Christians. They dressed in muslin, learned to eat new foods, and learned to use spices in their cooking. Muslims suffered more than Christians, but gained less. They lost Iberia to the other Crusaders. Muslims died and were murdered with their property destroyed. However, they learned to use new weapons and military ideas. They began an army like the Europeans. The Crusades resulted in political changes for the Muslims. New mosques and schools were built. Jewish crusaders suffered the most. There were violent persecutions and murders. The French and German murdered many Jewish, destroyed synagogues and tortured the Jewish until they agreed to become Christians. Riots and massacres were the result of anti- Semitism. Christians took over and ran the Jews’ trading businesses. France and England expelled the Jews. The Jews were finally forced to live in ghettos. |

Free Essays on The Killing Game

â€Å"The killing game† Before reading â€Å"The killing game† by Joy Williams, I considered myself a â€Å"non-hunter†. However, after reading â€Å"The killing game†, I had mixed feelings of how I felt about hunting. I think Williams unjustly stereotyped all hunters as being â€Å"immoral† without consideration for another point of view. I decided to look equally at both sides of this issue to determine which side, â€Å"non-hunter† or â€Å"anti-hunter†, I would support. I interviewed my friend, Dona Mayo, about hunting. I believed that she would know about hunting since she had hunted in the past and her father is an active hunter. She considers herself to be a â€Å"non-hunter† now but does support the rights of a limited amount of hunting for appropriate reasons. Her family always takes home and eats all the animals they kill. Any left over meat is donated to church or given to other families. Every edible part of the animal is eaten. The head is kept as a trophy if it has a good rack. They prefer to hunt deer, turkey and squirrel. At one point, in 1985 lots of people were laid off from work. They had to rely on hunting to supply them with meat when they could no longer afford to buy any. She did have a friend of hers that was involved in a hunting related accident. His name was Chris, when he was thirteen he had accidentally shot and killed his father by laying a gun that had a bullet lodged in the rifle while climbing a fence. It is illegal to hunt in state parks in Mississippi. Taxpayers pay extra for license to hunt in preserves, and the money hunters pay go towards the parks. She believes hunting illegally in parks should have license revoked, and pay fines and/or jail time. I finally asked Ms. Mayo how she felt of the comment from â€Å"The killing game†; â€Å"Sport hunting is immoral; it should be made illegal. Hunters are persecutors of nature who should be prosecuted.† She respon... Free Essays on The Killing Game Free Essays on The Killing Game â€Å"The killing game† Before reading â€Å"The killing game† by Joy Williams, I considered myself a â€Å"non-hunter†. However, after reading â€Å"The killing game†, I had mixed feelings of how I felt about hunting. I think Williams unjustly stereotyped all hunters as being â€Å"immoral† without consideration for another point of view. I decided to look equally at both sides of this issue to determine which side, â€Å"non-hunter† or â€Å"anti-hunter†, I would support. I interviewed my friend, Dona Mayo, about hunting. I believed that she would know about hunting since she had hunted in the past and her father is an active hunter. She considers herself to be a â€Å"non-hunter† now but does support the rights of a limited amount of hunting for appropriate reasons. Her family always takes home and eats all the animals they kill. Any left over meat is donated to church or given to other families. Every edible part of the animal is eaten. The head is kept as a trophy if it has a good rack. They prefer to hunt deer, turkey and squirrel. At one point, in 1985 lots of people were laid off from work. They had to rely on hunting to supply them with meat when they could no longer afford to buy any. She did have a friend of hers that was involved in a hunting related accident. His name was Chris, when he was thirteen he had accidentally shot and killed his father by laying a gun that had a bullet lodged in the rifle while climbing a fence. It is illegal to hunt in state parks in Mississippi. Taxpayers pay extra for license to hunt in preserves, and the money hunters pay go towards the parks. She believes hunting illegally in parks should have license revoked, and pay fines and/or jail time. I finally asked Ms. Mayo how she felt of the comment from â€Å"The killing game†; â€Å"Sport hunting is immoral; it should be made illegal. Hunters are persecutors of nature who should be prosecuted.† She respon...

Third Stream Movement essays

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